Revenue management, built by someone who lived the business

Arovia was born from a simple belief: car rental operators deserve pricing tools as powerful as those used by airlines. Not in 5 years. Now.

Why Arovia exists

The field

After founding Zotcar, the leading peer-to-peer car rental platform in Réunion, I spent years managing a fleet, setting prices, and wrestling with spreadsheets. I saw firsthand how rental operators make pricing decisions: by gut feeling, by copying competitors, or by guesswork.

The realization

While building Fleetee, a fleet management platform for professional rental operators, one insight kept coming back from our customers: managing your fleet is great, but knowing the right price is what matters. Revenue management had existed in hotels and airlines for 20 years. Not in car rental.

The solution

Arovia fills that gap. A revenue management tool built from the field, not from a lab. Every feature addresses a real problem faced by rental operators, every recommendation is transparent and actionable.

Michel Thiers, founder of Arovia

Michel Thiers

Founder

Engineer by training, entrepreneur for over 10 years. Founder of Zotcar (peer-to-peer car rental, 12 employees, 1000+ vehicles) and Fleetee (PMS for professional rental operators). Developer, product manager, growth hacker — worked across every web discipline before returning to Réunion to build tools for the rental industry.

What we believe

Built from the field

Every feature comes from a real problem faced by rental operators, not from a theoretical roadmap.

Data > intuition

Revenue management isn't just for large groups. Arovia makes it accessible starting from 10 vehicles.

Full transparency

No black box. Every pricing recommendation is explained, justified, and adjustable.

A product grounded in reality

Already used by rental operators in Réunion

Natively connected to Fleetee

Built by the creator of Zotcar and Fleetee — 10+ years in car rental

Want to learn more?

Book a personalized demo or contact us directly.